AVERAGE ORDER SIZE

The Average Order Size (AOS) is a crucial metric for any business looking to optimize its revenue streams and understand customer purchasing behavior.

AOS represents the average number of items purchased per transaction.

By calculating and analyzing your AOS, you can gain insights into your customers' buying habits.

Then you can identify opportunities to increase sales and improve customer satisfaction.

Why is it important to measure?

1. Understanding AOS helps you identify opportunities to increase the number of items per order, thus boosting overall revenue.
2. By knowing how many items customers typically buy per order, you can better manage stock levels.
3. Knowing your AOS can help tailor marketing campaigns and sales strategies. For instance, promotions that incentivize larger purchases, such as discounts or free shipping.
4. It reveals cross-selling and upselling opportunities. By understanding what items are commonly purchased together, you can suggest related products and increase the likelihood of larger orders.