AVERAGE CUSTOMER
VALUE

The Average Customer Value (ACV) is a key metric for any business looking to understand its customers better.

ACV tells you how much money, on average, each customer brings to your business over a specific period.

By calculating ACV, you can get a clearer picture of customer spending habits and find opportunities to boost your revenue.

Why is it important to measure?

1. Helps you find ways to increase the amount of money each customer spends. This can lead to higher overall revenue for your business.
2. You can target your marketing efforts more effectively. You’ll know your most valuable customers and can create special offers to keep them coming back.
3. It allows you to improve the shopping experience for your customers. Happy customers are more likely to return and spend more.
4. It gives you insights into customer behavior. This can help you develop strategies to increase sales and improve customer loyalty.